Henseler, Jörg; Dijkstra, Theo Klaas; Sarstedt, Marko; … - 2014
This article addresses Rönkkö and Evermann’s criticisms of the partial least squares (PLS) approach to structural equation modeling. We contend that the alleged shortcomings of PLS are not due to problems with the technique, but instead to three problems with Rönkkö and Evermann’s study:...