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Mathematics Subject Classification 2000: Primary: 49N90
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Mathematical methods of operations research
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New product introduction: goodwill, time and advertising cost
Buratto, Alessandra
;
Viscolani, Bruno
- In:
Mathematical methods of operations research
55
(
2002
)
1
,
pp. 55-68
Persistent link: https://www.econbiz.de/10001656103
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A goodwill model with predatory advertising
Grosset, Luca
;
Roberti, Paolo
;
Viscolani, Bruno
- In:
Operations research letters
39
(
2011
)
6
,
pp. 419-422
Persistent link: https://www.econbiz.de/10009404718
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3
Optimal advertising strategies with age-structured goodwill
Faggian, Silvia
;
Grosset, Luca
- In:
Mathematical methods of operations research
78
(
2013
)
2
,
pp. 259-284
Persistent link: https://www.econbiz.de/10010205314
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Decisions on production and quality
Grosset, Luca
;
Viscolani, Bruno
- In:
Decisions in economics and finance : a journal of …
43
(
2020
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10012285392
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