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Arzaghi, Mohammad; Berndt, Ernst R.; Davis, James C.; … - 2010

Persistent link: https://www.econbiz.de/10008662047

Costs, institutional mobility barriers, and market structure : advertising agencies as multiproduct firms

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Costs, institutional mobility barriers, and market structure : advertising agencies as multiproduct firms

Silk, Alvin J. - 1994

Persistent link: https://www.econbiz.de/10000904632

Costs, Institutional Mobility Barriers, and Market Structure : Advertising Agencies as Multiproduct Firms

Silk, Alvin J.; Berndt, Ernst R. - 2021

What accounts for the diversity and limited concentration that has long characterized the organization of the advertising agency industry? This question is addressed by treating an advertising agency as a multiproduct firm. The firm's product line or service mix is defined in terms of the set of...

Persistent link: https://www.econbiz.de/10013213074

Costs, Institutional Mobility Barriers, and Market Structure : Advertising Agencies as Multiproduct Firms

Silk, Alvin J. - 1994

Persistent link: https://www.econbiz.de/10012474089

On the accuracy of Blue Chip forecasts of interest rates and country risk premiums

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Why countries are fiscally decentralizing

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The agglomeration of headquarters

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Evidence on the political economy of the urbanization process

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