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Forecasting performance of market share models : an assessment, additional insights, and guidelines
Kumar, V. - In: International journal of forecasting 10 (1994) 2, pp. 295-312
Persistent link: https://www.econbiz.de/10001172402
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Integrating theory and practice in marketing
Kumar, V. - In: Journal of marketing 81 (2017) 2, pp. 1-7
Persistent link: https://www.econbiz.de/10011697499
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A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V. - In: Journal of marketing 82 (2018) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10011804063
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Researching international markets : philosophical and methodological issues
Kumar, V. - In: The SAGE handbook of international marketing, (pp. 114-162). 2009
Persistent link: https://www.econbiz.de/10003792072
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On some probability distributions for forward birth interval
Singh, Vinod K. - In: Mathematical population studies : an international … 3 (1991) 2, pp. 145-153
Persistent link: https://www.econbiz.de/10001138577
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A contingency framework for the mode of entry decision
Kumar, V. - In: Journal of world business : JWB 32 (1997) 1, pp. 53-72
Persistent link: https://www.econbiz.de/10001220767
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Implementing integrated marketing science modeling at a non-profit organization : balancing multiple business objectives at Georgia Aquarium
Kumar, V.; Sharma, Amalesh; Donthu, Naveen; Rountree, Carey - In: Marketing science : the marketing journal of the … 34 (2015) 6, pp. 804-814
Persistent link: https://www.econbiz.de/10011409992
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Regaining "lost" customers : the predictive power of first-lifetime behavior, the reason for defection, and the nature of the win-back offer
Kumar, V.; Bhagwat, Yashoda; Zhang, Xi Alan - In: Journal of marketing 79 (2015) 4, pp. 34-55
Persistent link: https://www.econbiz.de/10011304639
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Modeling emerging-market firms' competitive retail distribution strategies
Sharma, Amalesh; Kumar, V.; Cosguner, Koray - In: Journal of marketing research 56 (2019) 3, pp. 439-458
Persistent link: https://www.econbiz.de/10012177565
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Dynamically managing a profitable email marketing program
Zhang, Xi Alan; Kumar, V.; Cosguner, Koray - In: Journal of marketing research : JMR 54 (2017) 6, pp. 851-866
Persistent link: https://www.econbiz.de/10011784969