Showing 1 - 10 of 86
Persistent link: https://www.econbiz.de/10003846715
Persistent link: https://www.econbiz.de/10003338869
Persistent link: https://www.econbiz.de/10001785262
Persistent link: https://www.econbiz.de/10001489557
Persistent link: https://www.econbiz.de/10001455721
Persistent link: https://www.econbiz.de/10001545630
Persistent link: https://www.econbiz.de/10000997659
Persistent link: https://www.econbiz.de/10003839394
Persistent link: https://www.econbiz.de/10003360869
This paper is concerned with the coexistence of company-owned units and franchised units in business format franchising and their different contractual arrangements. Drawing insights from case studies that indicate both the development and the maintenance of company-wide brand names and...
Persistent link: https://www.econbiz.de/10014179788