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Can brands move in from the outside? : how moral identity enhances out-group brand attitudes
Choi, Woo Jin; Winterich, Karen Page - In: Journal of marketing 77 (2013) 2, pp. 96-111
Persistent link: https://www.econbiz.de/10009717167
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Kundenpotentialanalyse im Kundenstamm von Unternehmen
Schulz, Bernhard - 1995
Persistent link: https://www.econbiz.de/10000914655
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Produktivitätssteuerung in Marketing und Vertrieb
Homburg, Christian - 1994
Persistent link: https://www.econbiz.de/10000922665
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Marketing and customer behaviour
Jenkins, John R. G. - 1972
Persistent link: https://www.econbiz.de/10000666881
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Customer retention in the automotive industry : an economic analysis
Weißenberger, Barbara E. - In: Customer retention in the automotive industry : …, (pp. 317-348). 1997
Persistent link: https://www.econbiz.de/10001299159
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Estimating individual promotional campaign impacts through Bayesian inference
Becker, Keith; Sprigg, Jim; Cosmas, Alex - In: The journal of consumer marketing 31 (2014) 6/7, pp. 541-552
Persistent link: https://www.econbiz.de/10010459720
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Allocation of marketing budgets to maximize customer equity
Koosha, Hamidreza; Albadvi, Amir - In: Operational research : an international journal 20 (2020) 2, pp. 561-583
Persistent link: https://www.econbiz.de/10012214579
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Optimal marketing strategies for the acquisition and retention of service subscribers
Ben Rhouma, Tarek; Zaccour, Georges - In: Management science : journal of the Institute for … 64 (2018) 6, pp. 2609-2627
Persistent link: https://www.econbiz.de/10011878982
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Competing with customer returns policies
Chen, Jing; Chen, Bintong - In: International journal of production research 54 (2016) 7/8, pp. 2093-2107
Persistent link: https://www.econbiz.de/10011495809