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Customer evaluation of products in a global market
Samiee, Saeed - In: Journal of international business studies : JIBS ; an … 25 (1994) 3, pp. 579-604
Persistent link: https://www.econbiz.de/10001168676
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Interkulturelle Marktforschung im europäischen Transformationsprozeß
Simmet-Blomberg, Heike - 1998
Persistent link: https://www.econbiz.de/10000640775
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Marketing research : an international approach
Schmidt, Marcus J.; Hollensen, Svend - 2006 - 1. publ.
Persistent link: https://www.econbiz.de/10003352535
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Global marketing: research on foreign entry, local marketing, global management
Johansson, Johny K. - In: Handbook of marketing, (pp. 457-483). 2006
Persistent link: https://www.econbiz.de/10003335271
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Reflexive culture's consequences
Askegaard, Søren; Kjeldgaard, Dannie; Arnould, Eric J. - In: Beyond Hofstede : culture frameworks for global …, (pp. 101-122). 2009
Persistent link: https://www.econbiz.de/10003864764
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Daten- und Messäquivalenz in der internationalen Marktforschung
Salzberger, Thomas - In: Innovationen im sektoralen Marketing : Festschrift zum …, (pp. 199-218). 2005
Persistent link: https://www.econbiz.de/10002969748
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Marketing and competition in the information age : proceedings of the 28th EMAC conference, May 11 - 14, 1999, Humboldt University Berlin
Hildebrandt, Lutz (ed.) - 1999
Persistent link: https://www.econbiz.de/10001530954
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Marktorientierte Unternehmensführung im Wandel : Retrospektive und Perspektiven des Marketing
Meffert, Heribert (ed.) - 1999
Persistent link: https://www.econbiz.de/10001401240