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Pricing strategies in a dynamic duopoly : a differential game model

Chintagunta, Pradeep K. - In: Management science : journal of the Institute for … 42 (1996) 11, pp. 1501-1514

Persistent link: https://www.econbiz.de/10001211728

Bundles of multi-attributed items : modeling perceptions, preferences, and choice

Rao, Vithala R. - In: Cross-functional innovation management : perspectives …, (pp. 175-190). 2004

Persistent link: https://www.econbiz.de/10002504222

Developments in conjoint analysis

Rao, Vithala R. - In: Handbook of marketing decision models, (pp. 23-53). 2008

Persistent link: https://www.econbiz.de/10003755258

Applied conjoint analysis

Rao, Vithala R. - 2014

Persistent link: https://www.econbiz.de/10010216011

Comments on "counterfactual inference for consumer choice across many product categories

Chintagunta, Pradeep K. - In: Quantitative marketing and economics : QME 19 (2021) 3/4, pp. 411-415

Persistent link: https://www.econbiz.de/10012818138

Issues in predicting the demand for a new technological product

Brockhoff, Klaus K.; Rao, Vithala R. - 1991

This paper focuses on various issues that need to be considered when an analyst wishes to predict the demand for a new technological product. The interplay of the strategic behavior of the firm, notably with regard to preannouncing the future availability of the new product and the behavior of...

Persistent link: https://www.econbiz.de/10011653563

A balance model for evaluating firms for acquisition

Rao, Vithala R. - In: Management science : journal of the Institute for … 37 (1991) 3, pp. 331-349

Persistent link: https://www.econbiz.de/10001103307

Die Validität eines Ansatzes zur Separierung der Allokations- und Informationsfunktion des Preises

Sattler, Henrik - In: Journal of business economics : JBE 67 (1997) 12, pp. 1285-1307

Persistent link: https://www.econbiz.de/10001232517

Measurement of price effects with conjoint analysis: separating informational and allocative effects of price

Rao, Vithala R.; Sattler, Henrik - In: Conjoint measurement : methods and applications, (pp. 47-66). 1999

Persistent link: https://www.econbiz.de/10001444664

Inferring competitive market structure based on a model of interpurchase intervals

Grover, Rajiv - In: International journal of research in marketing : IJRM ; … 5 (1988) 1, pp. 55-72

Persistent link: https://www.econbiz.de/10001058116