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Perception and valuation of risk reduction as a public and private good : investigating methodological issues in contingent valuation of UV risks in New Zealand
Brouwer, Roy; Bateman, Ian; Saunders, Caroline; … - 1999
Persistent link: https://www.econbiz.de/10001426688
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Brand extensions in emerging markets : theory development and testing in China
Fu, Guoqun; Saunders, John A.; Qu, Riliang - In: Journal of global marketing 22 (2009) 3, pp. 217-228
Persistent link: https://www.econbiz.de/10003871457
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Grundlagen des Marketing
Kotler, Philip; Armstrong, Gary; Saunders, John A.; … - 2007 - 4., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10003376374
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Grundlagen des Marketing
Kotler, Philip; Armstrong, Gary; Saunders, John A.; … - 2003 - 3., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001692370
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Identification and estimation of complex multivariate lag structures : a nesting approach
Leeflang, Peter - In: Applied economics 24 (1992) 2, pp. 273-283
Persistent link: https://www.econbiz.de/10001133072
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Grundlagen des Marketing
Kotler, Philip; Armstrong, Gary; Wong, Veronica; … - 2011 - 5., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10008657112