Executives use market labels to position their firms within market categories. Yet this activity has been given scarce attention in the extant literature that widely assumes that market labels are simple, prescribed classification brackets that accurately represent firms’ characteristics. By...

Ask any group of organizational leaders from any business sector what keeps them awake at night and arguably 'managing the pace of change' will appear at the top of the list. The concern does not focus on one or two strategic changes. Rather the concern is whether every program, unit,...