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Theorie
Theory
71
Consumer behaviour
34
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33
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25
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21
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21
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71
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DeSarbo, Wayne S.
47
DeSarbo, Wayne
24
Wedel, Michel
16
Fong, Duncan K. H.
9
De Soete, Geert
6
Jedidi, Kamel
6
Carroll, J.
5
Harker, Patrick T.
4
Kappe, Eelco
4
Ramaswamy, Venkatram
4
Choi, S Chan
3
Grewal, Rajdeep
3
Kim, Sunghoon
3
Park, Joonwook
3
Scott, Crystal J.
3
Stadler Blank, Ashley
3
Bijmolt, Tammo H. A.
2
Blanchard, Simon J.
2
Choi, Seung-chan
2
Green, Paul E.
2
Havlena, William J.
2
Hwang, Heungsun
2
Kamakura, Wagner A.
2
Lehmann, Donald R.
2
Ahearne, Michael
1
Anderson, Eugene
1
Ansari, Asim
1
Bechara, Antoine
1
Bijmolt, Tammo H.A.
1
Böckenholt, Ulf
1
Chatterjee, Rabikar
1
Chen, Zhe
1
Cohen, Steven
1
Dagher, Alain
1
Daniel, Mark
1
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1
DeSarbo, Christian F.
1
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3
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
3
International Series in Quantitative Marketing
2
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
2
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2
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2
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2
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2
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2
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2
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1
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1
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1
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1
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1
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
1
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Deriving joint space maps of bundle compositions and market segments : an application to new product options
DeSarbo, Wayne
(
contributor
)
-
1996
Persistent link: https://www.econbiz.de/10000957426
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2
FAMSCALE : a probabilistic multidimensional scaling model for accommodating brand (un)familiarity in positioning maps
Bijmolt, Tammo H. A.
;
DeSarbo, Wayne
;
Wedel, Michel
-
1993
Persistent link: https://www.econbiz.de/10000883528
Saved in:
3
CRISP: Customer Response-Based Iterative Segmentation Procedures for response modeling in direct marketing
DeSarbo, Wayne
;
Ramaswamy, Venkatram
-
1994
Persistent link: https://www.econbiz.de/10000886776
Saved in:
4
A review of recent developments in latent class regression models
DeSarbo, Wayne
;
Wedel, Michel
-
1993
Persistent link: https://www.econbiz.de/10000856806
Saved in:
5
A latent class binomial logit methodology for the analysis of paired comparison choice data
Wedel, Michel
;
DeSarbo, Wayne
-
1992
Persistent link: https://www.econbiz.de/10000831791
Saved in:
6
A mixture likelihood approach for generalized linear models
Wedel, Michel
;
DeSarbo, Wayne
-
1992
Persistent link: https://www.econbiz.de/10000837012
Saved in:
7
A maximum likelihood methodology for segmentation in conjoint models
Wedel, Michel
;
Vriens, Marco
;
DeSarbo, Wayne
-
1991
Persistent link: https://www.econbiz.de/10000823926
Saved in:
8
A Bayesian vector multidimensional scaling procedure for the analysis of ordered preference data
Fong, Duncan K. H.
;
DeSarbo, Wayne
;
Park, Joonwook
; …
- In:
Journal of the American Statistical Association : JASA
105
(
2010
)
490
,
pp. 482-492
Persistent link: https://www.econbiz.de/10008736171
Saved in:
9
A new constrained stochastic multidimensional scaling vector model : an application to the perceived importance of leadership attributes
Scott, Crystal J.
;
DeSarbo, Wayne
- In:
Journal of modelling in management
6
(
2011
)
1
,
pp. 7-32
Persistent link: https://www.econbiz.de/10008989575
Saved in:
10
A general multiple distributed lag framework for estimating the dynamic effects of promotions
Kappe, Eelco
;
Stadler Blank, Ashley
;
DeSarbo, Wayne
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1489-1510
Persistent link: https://www.econbiz.de/10010381862
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