Exploring the demand aspects of sports consumption and fan avidity
Year of publication: |
2012
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Authors: | DeSarbo, Wayne ; Madrigal, Robert |
Published in: |
Interfaces : the INFORMS journal on the practice of operations research. - Catonsville, MD : INFORMS, ISSN 0092-2102, ZDB-ID 120785-4. - Vol. 42.2012, 2, p. 199-212
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Subject: | Konsumentenverhalten | Consumer behaviour | Sport | Sports | Sportmarketing | Sports marketing | Privater Konsum | Private consumption | Profisport | Professional sports | Nachfrage | Demand |
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