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Visual Brand Research - zur Leistungsfähigkeit visueller Forschungsmethoden
Raffelt, Ursula
- In:
Theorien und Methoden der Betriebswirtschaft : Handbuch …
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(pp. 339-357)
.
2009
Persistent link: https://www.econbiz.de/10003877187
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Qualitative Forschung: zwischen Wissenschaft und Kunst
Meyer, Anton
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Raffelt, Ursula
- In:
Theorien und Methoden der Betriebswirtschaft : Handbuch …
,
(pp. 317-338)
.
2009
Persistent link: https://www.econbiz.de/10003877186
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