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Theorie
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Dekimpe, Marnik G.
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Hanssens, Dominique M.
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Heerde, Harald J. van
8
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6
Sárváry, Miklós
6
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4
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Marketing models and the Lucas Critique
Heerde, Harald J. van
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10003255378
Saved in:
2
Marketing budget allocation across countries : the role of international business cycles
Peers, Yuri
;
Heerde, Harald J. van
;
Dekimpe, Marnik G.
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 792-809
Persistent link: https://www.econbiz.de/10011760408
Saved in:
3
Sales promotion models
Heerde, Harald J. van
;
Neslin, Scott A.
- In:
Handbook of marketing decision models
,
(pp. 107-162)
.
2008
Persistent link: https://www.econbiz.de/10003755264
Saved in:
4
Optimizing retail assortments
Rooderkerk, Robert P.
;
Heerde, Harald J. van
;
Bijmolt, …
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
5
,
pp. 699-715
Persistent link: https://www.econbiz.de/10010199457
Saved in:
5
Robust optimization of the 0-1 knapsack problem : balancing risk and return in assortment optimization
Rooderkerk, Robert P.
;
Heerde, Harald J. van
- In:
European journal of operational research : EJOR
250
(
2016
)
3
,
pp. 842-854
Persistent link: https://www.econbiz.de/10011445338
Saved in:
6
Do loyalty programs enhance behavioral loyalty? : An empirical analysis accounting for program design and competitive effects
Leenheer, Jorna
;
Bijmolt, Tammo H. A.
;
Heerde, Harald J. van
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001692507
Saved in:
7
How promotions work: ScanPro-based evolutionary model building
Heerde, Harald J. van
;
Leeflang, Peter
;
Wittink, Dick R.
- In:
Schmalenbach business review : sbr
54
(
2002
)
3
,
pp. 198-220
Persistent link: https://www.econbiz.de/10001678866
Saved in:
8
Is 3/4 od the sales promotion bump due to brand switching? : No it is 1/3.
Heerde, Harald J. van
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001773638
Saved in:
9
Alternatieve benaderingen van het media-selectie en -planningsprobleem
Dekimpe, Marnik G.
-
1988
Persistent link: https://www.econbiz.de/10000750969
Saved in:
10
Global diffusion of network technologies : a double-hazard approach
Dekimpe, Marnik G.
;
Parker, Philip M.
;
Sárváry, Miklós
-
1997
Persistent link: https://www.econbiz.de/10000962248
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