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Can Brand Extension Signal Product Quality?
Moorthy, Sridhar - 2012
the firm behind the brands. Even with these conditions in place, the signaling argument is fragile: firm observability of … past performance diminishes brand extension's signaling capability; an arbitrarily small probability of failure for good … than signaling product quality …
Persistent link: https://www.econbiz.de/10014039981
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Linking reputations through umbrella branding
Miklós-thal, Jeanine - In: Quantitative marketing and economics : QME 10 (2012) 3, pp. 335-374
Persistent link: https://www.econbiz.de/10009619787
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Auction and the informed seller problem
Jullien, Bruno; Mariotti, Thomas - In: Games and economic behavior 56 (2006) 2, pp. 225-258
Persistent link: https://www.econbiz.de/10003344060
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Little firms and big patents : a model of small-firm patent signaling
Gick, Wolfgang - In: Journal of economics & management strategy : JEMS 17 (2008) 4, pp. 913-935
Persistent link: https://www.econbiz.de/10003791241
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Alliances between competitors and consumer information
Garella, Paolo G.; Peitz, Martin - In: Journal of the European Economic Association 5 (2007) 4, pp. 823-845
Persistent link: https://www.econbiz.de/10003484057
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Self-correcting mechanisms in public procurement : why award and contract should be separated
Bös, Dieter; Kolmar, Martin - 2000
In public procurement a temporal separation of award and actual contracting can frequently be observed. In this paper we give an explanation for this institutional setting. For incomplete procurement contracts we show that such a separation may increase efficiency. We show that efficiency can be...
Persistent link: https://www.econbiz.de/10011539673
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Self-correcting mechanisms in public procurement : why award and contract should be seperated
Bös, Dieter; Kolmar, Martin - 2000
Persistent link: https://www.econbiz.de/10001510204
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Self-correcting mechanisms in public procurement : why award and contract should be separated
Bös, Dieter; Kolmar, Martin - 2000
In public procurement a temporal separation of award and actual contracting can frequently be observed. In this paper the authors give an explanation for this institutional setting. For incomplete procurement contracts they show that such may increase efficiency. They show that efficiency can be...
Persistent link: https://www.econbiz.de/10001491110
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Moral hazard and private monitoring
Bhaskar, V.; Damme, Eric E. C. van - 1997
Persistent link: https://www.econbiz.de/10000973662
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Alliances between competitors and consumer information
Garella, Paolo G.; Peitz, Martin - 2005
Persistent link: https://www.econbiz.de/10013441111