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Reflexive culture's consequences
Askegaard, Søren; Kjeldgaard, Dannie; Arnould, Eric J. - In: Beyond Hofstede : culture frameworks for global …, (pp. 101-122). 2009
Persistent link: https://www.econbiz.de/10003864764
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Authenticating acts and authoritative performances : questing for self and community
Arnould, Eric J.; Price, Linda L. - In: The why of consumption : contemporary perspectives on …, (pp. 140-163). 2005
Persistent link: https://www.econbiz.de/10003932978
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A cultural approach to branding in the global marketplace
Cayla, Julien; Arnould, Eric J. - In: Journal of international marketing 16 (2008) 4, pp. 86-112
Persistent link: https://www.econbiz.de/10003813592
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Discursivity, difference, and disruption : genealogical reflections on the consumer culture theory heteroglasses
Thompson, Craig J.; Arnould, Eric; Giesler, Markus - In: Marketing theory 13 (2013) 2, pp. 149-174
Persistent link: https://www.econbiz.de/10009762733
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Mutuality : critique and substitute for Belk's "sharing"
Arnould, Eric J.; Rose, Alexander S. - In: Marketing theory 16 (2016) 1, pp. 75-99
Persistent link: https://www.econbiz.de/10011494986
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Rethinking old thoughts
Arnould, Eric J. - In: Journal of business anthropology 5 (2016) 1, pp. 45-53
Persistent link: https://www.econbiz.de/10011639591