Discursivity, difference, and disruption : genealogical reflections on the consumer culture theory heteroglasses
Craig J. Thompson; Eric Arnould; Markus Giesler
| Year of publication: |
2013
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|---|---|
| Authors: | Thompson, Craig J. ; Arnould, Eric ; Giesler, Markus |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 13.2013, 2, p. 149-174
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| Subject: | Marketingtheorie | Marketing theory | Konsumentenverhalten | Consumer behaviour | Erkenntnistheorie | Epistemology | Wissenssoziologie | Sociology of knowledge | Postkolonialismus | Postcolonialism | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009762733