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Trial, repeat purchase and spillover effects of cobranded extensions
Hariharan, Vijay Ganesh
;
Bezawada, Ram
;
Talukdar, Debabrata
- In:
The journal of product & brand management
21
(
2012
)
2
,
pp. 76-88
Persistent link: https://www.econbiz.de/10009569994
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Service intermediaries: a theoretical modeling framework with an application to travel agents
Morgan, Michael S.
;
Trivedi, Minakshi
- In:
Journal of modelling in management
2
(
2007
)
2
,
pp. 143-156
Persistent link: https://www.econbiz.de/10003502944
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3
Social interactions and monetary incentives in driving consumer repeat behavior
Toker-Yildiz, Kamer
;
Trivedi, Minakshi
;
Choi, Jeonghye
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 364-380
Persistent link: https://www.econbiz.de/10011697428
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4
Measuring the efficiency of category-level sales response to promotions
Trivedi, Minakshi
;
Gauri, Dinesh Kumar
;
Ma, Yu
- In:
Management science : journal of the Institute for …
63
(
2017
)
10
,
pp. 3473-3488
Persistent link: https://www.econbiz.de/10011760515
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5
Herding in fast moving consumer group sector : equity market asymmetry and crisis
Bharti, Bharti
;
Kumar, Ashish
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
9
,
pp. 39-49
Persistent link: https://www.econbiz.de/10012670774
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6
Asymmetrical herding in cryptocurrency : Impact of COVID 19
Bharti
;
Kumar, Ashish
- In:
Quantitative finance and economics
6
(
2022
)
2
,
pp. 326-341
Persistent link: https://www.econbiz.de/10013498979
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