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Theorie
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49
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Woodside, Arch G.
22
Huan, Tzung-cheng
2
Martin, Drew
2
Megehee, Carol M.
2
Möller, K. E. Kristian
2
Nagy, Gábor
2
Ang, Huat Bin
1
Argyriou, Evmorfia
1
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1
Ciravegna, Luciano
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1
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Advances in business marketing and purchasing
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The complexity turn : cultural, management, and marketing applications
2
Consumer behavior in tourism and hospitality research
1
Creating and managing superior customer value
1
Emerald insight
1
Field guide to case study research in business-to-business marketing and purchasing
1
International journal of management reviews : IJMR
1
International marketing review
1
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1
Journal of business-to-business marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
23
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1
Consumer attitudes revisited : a review of attitude theory in marketing research
Argyriou, Evmorfia
;
Melewar, T. C.
- In:
International journal of management reviews : IJMR
13
(
2011
)
4
,
pp. 431-451
Persistent link: https://www.econbiz.de/10009388174
Saved in:
2
Grounded and normative theories of industrial buying behavior
Woodside, Arch G.
;
Möller, K. E. Kristian
-
1988
Persistent link: https://www.econbiz.de/10000776697
Saved in:
3
Applying ecological systems and micro-tipping point theory for understanding tourists' leisure destination behavior
Woodside, Arch G.
;
Martin, Drew
- In:
Journal of travel research : a quarterly publication of …
47
(
2008
)
1
,
pp. 14-24
Persistent link: https://www.econbiz.de/10003870199
Saved in:
4
Bridging the chasm between survey and case study research : research methods for achieving generalization, accuracy, and complexity
Woodside, Arch G.
- In:
Industrial marketing management : the international …
39
(
2010
)
1
,
pp. 64-75
Persistent link: https://www.econbiz.de/10003954487
Saved in:
5
The new logic in building isomorphic theory of management decision realities
Woodside, Arch G.
;
Ko, Eunju
;
Huan, Tzung-cheng
- In:
Management decision : MD
50
(
2012
)
5
,
pp. 765-777
Persistent link: https://www.econbiz.de/10009574538
Saved in:
6
Constructing business-to-business marketing models that overcome the limitations in variable-based and case-based research paradigms
Woodside, Arch G.
- In:
Journal of business-to-business marketing
22
(
2015
)
1/2
,
pp. 95-110
Persistent link: https://www.econbiz.de/10011304033
Saved in:
7
Achieving accuracy, generalization-to-contexts, and complexity in theories of business-to-business decision processes
Woodside, Arch G.
;
Baxter, Roger
- In:
Industrial marketing management : the international …
42
(
2013
)
3
,
pp. 382-393
Persistent link: https://www.econbiz.de/10009766115
Saved in:
8
Applying configurational theory to build a typology of ethnocentric consumers
Feurer, Sven
;
Konya-Baumbach, Elisa
;
Woodside, Arch G.
- In:
International marketing review
33
(
2016
)
3
,
pp. 351-375
Persistent link: https://www.econbiz.de/10011486975
Saved in:
9
Organizational culture, business-to-business relationships, and interfirm networks
Woodside, Arch G.
(
ed.
)
-
2010
-
1st ed.
Persistent link: https://www.econbiz.de/10009296079
Saved in:
10
Customer value : theory, research, and practice
Woodside, Arch G.
;
Golfetto, Francesca
;
Gibbert, Michael
- In:
Creating and managing superior customer value
,
(pp. 3-25)
.
2009
Persistent link: https://www.econbiz.de/10003826391
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