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describes the concurrent evolution of the unit sales and price of durable goods. The theory is based on the idea that the sales …. Both, the established unit sales and price evolution are in agreement with the empirical data studied in this paper. The … presented approach discusses further the interference of the diffusion process with the supply dynamics. The model predicts the …
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This chapter presents a selective review of a literature in marketing that analyzes diffusion and pricing over the …
Persistent link: https://www.econbiz.de/10012065298
This chapter presents a selective review of a literature in marketing that analyzes diffusion and pricing over the …
Persistent link: https://www.econbiz.de/10014023353
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process consists of first purchase and repurchase. First purchase is determined by the market penetration process (diffusion … (Juglar cycles) having its origin in the initial diffusion process. The theory suggests that there exists two diffusion … processes. The first can be described by Bass diffusion and is related to the information spreading process within the social …
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