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Strategic human resource effectiveness, internal marketing and performance in the public sector

Ewing, Michael; Caruana, Albert - In: International employment relations review 5 (1999) 1, pp. 15-27

Persistent link: https://www.econbiz.de/10001600935

Measurement in marketing research : an alternative framework

Salzberger, Thomas - 2009

Persistent link: https://www.econbiz.de/10003795440

Daten- und Messäquivalenz in der internationalen Marktforschung

Salzberger, Thomas - In: Innovationen im sektoralen Marketing : Festschrift zum …, (pp. 199-218). 2005

Persistent link: https://www.econbiz.de/10002969748

Assessing measurement equivalence in cross-national consumer behaviour research : principles, relevance and application issues

Sinkovics, Rudolf R. - In: New developments and approaches in consumer behavior …, (pp. 269-288). 1998

Persistent link: https://www.econbiz.de/10001299788

Measurement in marketing research : an alternative framework

Salzberger, Thomas - 2009

Measurement in Marketing Research investigates latent variables in marketing, focusing on current paradigms as well as recently suggested alternative concepts. The book proposes a unified scientific definition of measurement that allows for testing the hypothesis of the real existence of a...

Persistent link: https://www.econbiz.de/10014473788