Consumers often encounter, and claim to care about, ethical information concerning the products they purchase. Across three studies, we investigate how the accessibility of this information impacts choice. When consumers must seek out product attribute information, the impact of ethical...

That institutions matter is widely accepted among economists and so are social norms as an important category of informal institutions. Social norms matter in many economic situations, but in particular for markets. The economic literature has studied the interrelation between markets and social...