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Systematic response errors in self-reported category buying frequencies

Ludwichowska, Gosia; Romaniuk, Jenni; Nenycz-Thiel, Magda - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1440-1459

Persistent link: https://www.econbiz.de/10011725693

Predicting future purchases with the Poisson log-normal model

Trinh, Giang; Rungie, Cam; Wright, Malcolm; Driesener, Carl - In: Marketing letters : a journal of research in marketing 25 (2014) 2, pp. 219-234

Persistent link: https://www.econbiz.de/10010367204

The Overcooked Concept of Competitive Advantage

Dawes, John - 2020

The concept of competitive advantage is argued to be not very useful to managers. At best it is an aspirational goal. Books that claim to present a route to competitive advantage give false hope – multiple competing firms in an industry cannot (each) realistically set out to build a...

Persistent link: https://www.econbiz.de/10012840318

Extended conditional trend analysis : predicting triple period buyer flows with a tri-variate NBD model

Trinh, Giang; Dawes, John; Wright, Malcolm J.; … - In: Journal of consumer behaviour 21 (2022) 1, pp. 92-101

Persistent link: https://www.econbiz.de/10012813937

The effects of competitive context on consumer response to price changes

Dunn, Steven; Dawes, John; Bogomolova, Svetlana - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 7/8, pp. 608-632

Persistent link: https://www.econbiz.de/10012249603

Forecasting advertising and media effects on sales : econometrics and alternatives

Dawes, John; Kennedy, Rachel; Green, Kesten; Sharp, Byron - In: International journal of market research : JMRS ; the … 60 (2018) 6, pp. 611-620

Persistent link: https://www.econbiz.de/10011980262