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Multiproduct retailing and buyer power : the effects of product delisting on consumer shopping behavior
Flórez A., Jorge Hernán; Herrera-Araujo, Daniel - 2017
Persistent link: https://www.econbiz.de/10011694520
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Multiproduct retailing and buyer power : the effects of product delisting on consumer shopping behavior
Flórez A., Jorge Hernán; Herrera-Araujo, Daniel - 2017
Persistent link: https://www.econbiz.de/10011694951
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Coalition loyalty program not working? Perhaps you’re doing it wrong
Gardet, Pedro M.; Lattin, James M. - 2018
In this paper we explore the determinants of profitability for coalition loyalty programs. We consider a setting in which each of two firms competing in one market may form a coalition loyalty program with one of two firms in a different market. Firms in the same program jointly set the reward...
Persistent link: https://www.econbiz.de/10011979934
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Price discrimination through multi-level loyalty programs
Sayman, Serdar; Usman, Murat - In: Marketing letters : a journal of research in marketing 27 (2016) 4, pp. 687-697
Persistent link: https://www.econbiz.de/10011614538
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Estimating individual promotional campaign impacts through Bayesian inference
Becker, Keith; Sprigg, Jim; Cosmas, Alex - In: The journal of consumer marketing 31 (2014) 6/7, pp. 541-552
Persistent link: https://www.econbiz.de/10010459720
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Understanding consumer dynamic decision making under competing loyalty programs
Liu, Jia; Ansari, Asim - In: Journal of marketing research 57 (2020) 3, pp. 422-444
Persistent link: https://www.econbiz.de/10012214142
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Reaching for gold : frequent-flyer status incentives and moral hazard
Orhun, A. Yeşim; Guo, Tong; Hagemann, Andreas - In: Marketing science 41 (2022) 3, pp. 548-574
Persistent link: https://www.econbiz.de/10013363784
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Combining spot and futures markets : a hybrid market approach to dynamic spectrum access
Gao, Lin; Shou, Biying; Chen, Ying-Ju; Huang, Jianwei - In: Operations research 64 (2016) 4, pp. 794-821
Persistent link: https://www.econbiz.de/10011538526
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Branding conspicuous goods : an analysis of the effects of social influence and competition
Amaldoss, Wilfred; Jain, Sanjay - In: Management science : journal of the Institute for … 61 (2015) 9, pp. 2064-2079
Persistent link: https://www.econbiz.de/10011372458
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On the value of exposure and secrecy of defense system : first-mover advantage vs. robustness
Nikoofal, Mohammad E.; Zhuang, Jun - In: European journal of operational research : EJOR 246 (2015) 1, pp. 320-330
Persistent link: https://www.econbiz.de/10011341642