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Conceptualizing resource integration as an embedded process : matching, resourcing and valuing
Caridà, Angela; Edvardsson, Bo; Colurcio, Maria - In: Marketing theory 19 (2019) 1, pp. 65-84
Persistent link: https://www.econbiz.de/10012001473
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Marketing as value co-creation through network interaction and resource integration
Gummesson, Evert; Mele, Cristina - In: Journal of business market management : jbm 4 (2010) 4, pp. 181-198
Persistent link: https://www.econbiz.de/10008758135
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Key dimensions of service systems in value-creating networks
Mele, Cristina; Polese, Francesco - In: The science of service systems, (pp. 37-59). 2011
Persistent link: https://www.econbiz.de/10009127323
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Complexity and viability in service ecosystems
Gummesson, Evert; Mele, Cristina; Polese, Francesco - In: Marketing theory 19 (2019) 1, pp. 3-7
Persistent link: https://www.econbiz.de/10012001470
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Special issue: complexity and viability in service ecosystems
Gummesson, Evert (ed.); Mele, Cristina (ed.);  … - 2019
Persistent link: https://www.econbiz.de/10012001494
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A value-based well-being framework
Mele, Cristina; Russo Spena, Tiziana; Tregua, Marco; … - In: Journal of macromarketing 43 (2023) 1, pp. 85-97
Persistent link: https://www.econbiz.de/10014233705