1. Introduction -- 2. Electricity distribution networks and decentralisation paradigm -- 3. The evolving role of distribution networks: from network operator to system operator to platform provider -- 4. Regulated charges for access to and utilisation of networks -- 5. Improving efficiency:...

We consider a streaming platform which carries content from various upstream content providers. Participating customers face personalized recommendations from the platform and consume a mix of content originating from each provider. We analyze when the platform uses its personalized...