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Nachfragerevidenz im Dienstleistungsbereich : Konzeptualisierung und Operationalisierung
Malicha, Regina - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002678241
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Die Zeitverwendung von Konsumenten : Implikationen für das Dienstleistungsmarketing
Schäffer, Sabine M. - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001769373
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Theoriebildung im Marketing : das Wiederkaufverhalten bei Dienstleistungen
Paul, Michael - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013444933
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Contracts, biases, and consumption of access services
Leider, Stephen; Sahin, Ozge - In: Management science : journal of the Institute for … 60 (2014) 9, pp. 2198-2222
Persistent link: https://www.econbiz.de/10010461980
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Exogenous cognition and cognitive state theory : the plexus of consumer analytics and decision-making
Smith, Andrew; Harvey, John; Goulding, James; Smith, Gavin - In: Marketing theory 21 (2021) 1, pp. 53-74
Persistent link: https://www.econbiz.de/10012484431
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When random assigment is not enough : accounting
Feinberg, Fred M.; Salisbury, Linda Court; Ying, Yuanping - In: Marketing science : the marketing journal of the … 35 (2016) 6, pp. 976-994
Persistent link: https://www.econbiz.de/10011617492
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Opportunity cost in consumer behavior : definitions, operationalizations, and ambiguities
Haghpour, Babak; Sahabeh, Easa; Halvari, Hallgeir - In: International journal of consumer studies 46 (2022) 5, pp. 1942-1959
Persistent link: https://www.econbiz.de/10013412017
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Consumer uncertainty and purchase decision reversals : theory and evidence
Shulman, Jeffrey D.; Cunha, Marcus; Saint Clair, Julian K. - In: Marketing science : the marketing journal of the … 34 (2015) 4, pp. 590-605
Persistent link: https://www.econbiz.de/10011313055
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Grouping the tour packages services of hotel chains applying the Galois Lattices
Gil Lafuente, Ana María; Oh, Young Kyun - In: Asian Journal of Empirical Research 3 (2013) 5, pp. 538-550
The aim of this work is to find what services could be offered through hotel establishments to determined collectives … account of the creation of new facilities and services. Third, with the application of the Theory of Affinities, through the … Galois Lattices, be establishing what services or elements can be accompanied between one to another in order to achieve the …
Persistent link: https://www.econbiz.de/10009744566