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Werbung als Investition
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Theorie
Werbungsbetrieb
582
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183
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79
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38
Marktforschung
37
Advertising
28
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24
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16
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13
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9
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Palda, Kristian S.
2
Aaker, David A.
1
Bass, Frank M.
1
Bhattacharyya, M. N.
1
Buzzell, Robert D.
1
Collins, Richard A.
1
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1
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1
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1
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Irwin Series in Quantitative Analysis for Business
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Working Papers in Economics, University of Queensland, Department of Economics
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ECONIS (ZBW)
9
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1
Advertising management
Aaker, David A.
(
ed.
);
Myers, John G.
(
contributor
)
-
1975
Persistent link: https://www.econbiz.de/10000055005
Saved in:
2
The measurement of cumulative advertising effects
Palda, Kristian S.
-
1964
Persistent link: https://www.econbiz.de/10000055703
Saved in:
3
Advertising and competition : theory, measurement, fact
Ferguson, James M.
-
1974
Persistent link: https://www.econbiz.de/10000024488
Saved in:
4
Advertising and concentration : a suggested approach and some preliminary results
Waterson, Mike
-
1972
Persistent link: https://www.econbiz.de/10000666677
Saved in:
5
Specialty advertising in marketing
Herpel, George Lloyd
;
Collins, Richard A.
-
1972
Persistent link: https://www.econbiz.de/10000555911
Saved in:
6
Economic analysis for marketing decisions
Palda, Kristian S.
-
1969
Persistent link: https://www.econbiz.de/10000569399
Saved in:
7
Bivariate feed-back intervention time series modelling with application in advertising problem
Bhattacharyya, M. N.
-
1982
Persistent link: https://www.econbiz.de/10001910447
Saved in:
8
Mathematical models and methods in marketing
Bass, Frank M.
;
Buzzell, Robert D.
;
Greene, Mark R.
; …
-
1961
Persistent link: https://www.econbiz.de/10003198470
Saved in:
9
Advertising and the public interest
Howard, John A.
;
Hulbert, James
-
1973
Persistent link: https://www.econbiz.de/10002975492
Saved in:
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