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Bruhn, Manfred
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Hennig-Thurau, Thorsten
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International journal of industrial organization
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Jahrbuch der Absatz- und Verbrauchsforschung
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ECONIS (ZBW)
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Konsumentenverhalten
in ereignisinduzierten Markenkrisen : Der Einfluss der Markenbeziehungsqualität
Weißgerber, Anja
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515496
Saved in:
2
Konsumentenverhalten
in ereignisinduzierten Markenkrisen : der Einfluss der Markenbeziehungsqualität
Weißgerber, Anja
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003420222
Saved in:
3
Behavioural-qualitative value drivers in a variable interdependent model for valuing brands
Čižinská, Romana
;
Krabec, Tomáš
- In:
International advances in economic research : IAER ; an …
22
(
2016
)
1
,
pp. 105-106
Persistent link: https://www.econbiz.de/10011718373
Saved in:
4
Steuerung der Kundenloyalität : eine empirische Studie am Beispiel von Dienstleistungen
Huber, Frank
;
Vollhardt, Kai
;
Kressmann, Frank
-
2005
Persistent link: https://www.econbiz.de/10003290584
Saved in:
5
Proposal of a method to identify recall ability and
brand
associations
Ueda, Masao
- In:
International journal of market research
63
(
2021
)
3
,
pp. 386-400
Persistent link: https://www.econbiz.de/10012521396
Saved in:
6
The evolution of brands : from signals of quality to storehouses of trust
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784479
Saved in:
7
Detecting free riders in collective brands through a hierarchical choice process
Nicolau, Juan L.
;
Más Ruiz, Francisco José
- In:
Journal of travel research : a quarterly publication of …
54
(
2015
)
3
,
pp. 288-301
Persistent link: https://www.econbiz.de/10010527090
Saved in:
8
The
brand
origin meaning transfer model (BOMT) : an integrative theoretical model
D'Antone, Simona
;
Merunka, Dwight
- In:
International marketing review
32
(
2015
)
6
,
pp. 713-731
Persistent link: https://www.econbiz.de/10011517602
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9
Botschafter der Markenidentität : eine ganzheitliche Betrachtung und Analyse
Hohenstein, Nicole
-
2008
Persistent link: https://www.econbiz.de/10003660797
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10
Measuring asymmetries in
brand
associations using correspondence analysis
Greenacre, Michael J.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001697171
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