Since 1994, the German banking market is confronted with an entry wave of direct banks. This banking innovation may be explained by developments on the supply side as well as on the demand side. It is pushed by developments in telecommunication technologies during a period of rising cost...

This study develops and estimates a model of multi-channel customer purchase behavior in a vertically differentiated channel structure. In recent years many retailers have added exclusively sourced factory outlet stores into their channel mix to achieve market expansion and customer...