Similar Search Results

An empirical analysis of digital customer brand engagement : examining consumer perceptions, attitudes, and brand outcomes in the digital world

Pitz, Julia - 2020

Persistent link: https://www.econbiz.de/10012876097

Brand implications of advertising products with their reflections

Sharma, Nazuk; Romero, Marisabel - In: The journal of product & brand management 31 (2022) 2, pp. 310-321

Persistent link: https://www.econbiz.de/10013164326

Virtuelle Brand Communities zur Markenprofilierung : der Einsatz virtueller Brand Communities zur Stärkung der Marke-Kunden-Beziehung

Stichnoth, Fabian - 2008

Persistent link: https://www.econbiz.de/10009665209

Komunikacja rynkowa : kultura, perswazja, technologia

Waśkowski, Zygmunt (contributor) - 2011

Persistent link: https://www.econbiz.de/10009535386

A trust-based peer-to-peer digital brand equity (P2P-DBE) model

Ozbal, Okai; Duman, Teoman; Topaloglu, Omer - In: Journal of marketing theory and practice : JMTP 28 (2020) 4, pp. 497-520

Persistent link: https://www.econbiz.de/10012483487

Schumpeterian competition and consumer networks : understanding concentration in the internet access market

Pereira, Marcelo de Carvalho - 2018

Persistent link: https://www.econbiz.de/10011880571

Signaling green! : firm ESG signals in an interconnected environment that promote brand valuation

Lee, Michael T.; Raschke, Robyn L.; Krishen, Anjala S. - In: Journal of business research : JBR 138 (2022), pp. 1-11

Persistent link: https://www.econbiz.de/10013197774

Impact of advertizing on brand's market-shares in the automobile market : a multi-channel attraction model with competition and carry-over effects

Morais, Joanna; Thomas-Agnan, Christine; Simioni, Michel - 2018

Persistent link: https://www.econbiz.de/10012267477

Proposal of a method to identify recall ability and brand associations

Ueda, Masao - In: International journal of market research 63 (2021) 3, pp. 386-400

Persistent link: https://www.econbiz.de/10012521396

An Integrated Model of Alternative Mechanisms of In-Store Display and Feature Advertising on Brand Choice

Zhang, Jie - 2006

Although many studies have documented that in-store displays and feature advertising can significantly increase brand … construct a brand choice model based on the behavioral premises of both effects. The proposed model allows consumers to use a …

Persistent link: https://www.econbiz.de/10014058388

1
2
3
4
5
6
7
8
9
10
Next
Last