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Testing US advertising belief and attitude measures in France
Truong, Yann
;
McColl, Rod
;
Descubes, Irena
- In:
Journal of euromarketing
18
(
2009
)
1
,
pp. 35-46
Persistent link: https://www.econbiz.de/10003862185
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The elaboration likelihood model : review, critique and research agenda
Kitchen, Philip J.
;
Kerr, Gayle
;
Schultz, Don E.
; …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2033-2050
Persistent link: https://www.econbiz.de/10010461813
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Estimating cannibalizing effects of sales promotions : the impact of price cuts and store type
McColl, Rod
;
MacGilchrist, Renaud
;
Rafiq, Shuddhasattwa
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012171909
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