Sitnikov, Catalina Soriana; Vasilescu, Laura; Ogarcă, … - In: Amfiteatru economic : an economic and business research … 17 (2015) 40, pp. 909-926
strategy, oriented towards competitive advantage. The model is based on the correlation that can be established among the … generic strategies of competitive advantage, the variables of extended marketing mix (7Ps) and the green marketing strategy … strategy and its role in promoting the environmental benefits of products. …