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Searching for the holy grail of sponsorship-linked marketing : a comprehensive, generalizable sponsorship retention model
Jensen, Jonathan A. - In: Journal of advertising research 64 (2024) 2, pp. 135-153
Persistent link: https://www.econbiz.de/10014576984
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Searching for the holy grail of sponsorship-linked marketing : a comprehensive, generalizable sponsorship retention model
Jensen, Jonathan A. - In: Journal of advertising research 64 (2024) 2, pp. 135-153
Persistent link: https://www.econbiz.de/10014576989
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Banning controversial sponsors : understanding equilibrium outcomes when sports sponsorships are viewed as two-sided matches
Yang, Yupin; Goldfarb, Avi - In: Journal of marketing research : JMR 52 (2015) 5, pp. 593-615
Persistent link: https://www.econbiz.de/10011349903
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A sport crisis typology: establishing a pathway for future research
Wilson, Bradley; Stavros, Constantino; Westberg, Kate - In: International journal of sport management and marketing … 7 (2010) 1/2, pp. 21-32
Persistent link: https://www.econbiz.de/10003937860
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Die Evaluation als Methode zur Kontrolle von Sponsoringengagements
Marwitz, Christian - In: Perspektiven des Sportmarketing : Besonderheiten, …, (pp. 173-183). 2005
Persistent link: https://www.econbiz.de/10003295939
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Event-Marketing : theoretische Fundierung und empirische Analyse unter besonderer Berücksichtigung von Imagewirkungen
Nufer, Gerd - 2006 - 2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003191644
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Management-Handbuch Sport-Marketing
Hermanns, Arnold (ed.) - 2001
Persistent link: https://www.econbiz.de/10001559653
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Economia e gestione delle attività sportive
In: Economia e diritto del terziario : rivista quadrimestrale 10 (1998) 1
Persistent link: https://www.econbiz.de/10001251360
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Investigating sport league sponsor retention : results from a semi-parametric hazard model
Jensen, Jonathan A.; Head, David; Monroe, Olivia; … - In: Sport management review 25 (2022) 1, pp. 31-58
Persistent link: https://www.econbiz.de/10013426152
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Assessing returns from new sport marketing opportunities : the case of NBA jersey sponsorships
Jensen, Jonathan A.; Walkup, Brian R.; Bouchet, Adrien - In: Sport marketing quarterly : preferred journal of the … 32 (2023) 1, pp. 47-61
Persistent link: https://www.econbiz.de/10014292937