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Social Media im Nachhaltigkeitsmarkenmanagement : ein anwendungsorientierrtes Modell
Mangold, Teresa - 2012
Persistent link: https://www.econbiz.de/10009735599
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Komunikacja rynkowa : kultura, perswazja, technologia
Waśkowski, Zygmunt (contributor) - 2011
Persistent link: https://www.econbiz.de/10009535386
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A trust-based peer-to-peer digital brand equity (P2P-DBE) model
Ozbal, Okai; Duman, Teoman; Topaloglu, Omer - In: Journal of marketing theory and practice : JMTP 28 (2020) 4, pp. 497-520
Persistent link: https://www.econbiz.de/10012483487
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User consumption behaviour prediction method in the context of social media marketing
Chen, Gang; Zhang, Yixi - In: International journal of networking and virtual … 29 (2023) 3/4, pp. 257-271
Persistent link: https://www.econbiz.de/10015066174
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Social Media Marketing : Game Theory and the Emergence of Collaboration
Anderson, Eric - 2010
-- Kapferer’s Prism and the Shifting Ground of Brand Identity -- Maxwell’s Demon and the Dwindling Supply of Consumer Attention …
Persistent link: https://www.econbiz.de/10013522812
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Social media marketing : game theory and the emergence of collaboration
Anderson, Eric - 2010
Persistent link: https://www.econbiz.de/10008653457
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Persuasive communication : a study of major attitude-behavior theories in a social media context
Teng, Shasha; Kok Wei Khong; Wei Wei Goh - In: Journal of internet commerce 14 (2015) 1, pp. 42-64
Persistent link: https://www.econbiz.de/10011432398
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'Boiling Frog' – Of Consumer Welfare and Platforms in Digital Markets
Reyna, Agustin - 2017
Persistent link: https://www.econbiz.de/10012945204