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Increasing awareness of the co-productive nature of professional services through blueprinting
Brax, Saara A.; Lillrank, Paul M. - In: Proceedings / First International Symposium on Services …, (pp. 115-124). 2009
Persistent link: https://www.econbiz.de/10003862594
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Consumers' trade-off between relationship, service package, and price : an empirical study in the car industry
Odekerken-Schröder, Gaby; Ouwersloot, Hans; Lemmink, Jos; … - 2002
Persistent link: https://www.econbiz.de/10001780781
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Investments in consumer relationships : a critical reassessment and model extension
De Wulf, Kristof; Odekerken-Schröder, Gaby; Van … - 2002
Persistent link: https://www.econbiz.de/10001780782
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The impact of need for social affiliation and consumer relationship proneness on behavioural intentions : an empirical study in a hairdresser's context
Bloemer, Johanna M.; Odekerken-Schröder, Gaby; … - 2002
Persistent link: https://www.econbiz.de/10001780786
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Constraints and dedication as drivers for relationship commitment : an empirical study in a health-care context
Odekerken-Schröder, Gaby (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001781964