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Working the limits of method : the possibilities of critical reflexive practice in marketing and consumer research
Bettany, Shona; Woodruffe-Burton, Helen - In: Journal of marketing management : MM 25 (2009) 7/8, pp. 661-679
Persistent link: https://www.econbiz.de/10003886218
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Working the limits of method : the possibilities of critical reflexive practice in marketing and consumer research
Bettany, Shona; Woodruffe-Burton, Helen - In: Expanding disciplinary space : on the potential of …, (pp. 27-44). 2013
Persistent link: https://www.econbiz.de/10010199671