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Rethinking the product portfolio : a generalized investment model
Devinney, Timothy Michael
;
Stewart, David W.
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2009
Persistent link: https://www.econbiz.de/10003807188
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Emotions in advertising
Stewart, David W.
;
Morris, Jon
;
Grover, Aditi
- In:
The Sage handbook of advertising
,
(pp. 120-134)
.
2007
Persistent link: https://www.econbiz.de/10003570230
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3
Extending brand quality : the role of goal congruence
Martin, Ingrid
;
Matta, Shashi
;
Stewart, David W.
- In:
Progress in economics research
8
(
2004
),
pp. 1-18
Persistent link: https://www.econbiz.de/10003747212
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Rethinking the product portfolio : a generalized investment model
Devinney, Timothy Michael
- In:
Management science : journal of the Institute for …
34
(
1988
)
9
,
pp. 1080-1095
Persistent link: https://www.econbiz.de/10001059651
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