In international and especially in Hungarian marketing literature, a few pieces of research deal with analysis of the relationship between the subjective quality of life and the services. The objective of this article is to explore, what the role of the perceived value of cultural activities...

The hermeneutical Austrians wanted to provide (1) a philosophically sound justification for the contention that praxeology is a science of meaning and (2) justification for an approach to empirical/historical work that favors ethnographic methods. This article argues that had the hermeneutical...

"M-PESA" mobile financial service has remained a dominate player in the Kenya financial service market. This study presents a conceptual research model that is grounded in means-end theory. It connects customer value hierarchy to customer attitudes and post-adoption outcomes behavior. It aims to...