If producers have more information than consumers about goods' attributes, then they may use non-price (rather than … conditions. Although consumers should be indifferent between equivalent changes in goods' prices and quantities, empirical … evidence suggests that consumers often respond differently to price changes and equivalent quantity changes. We offer a …

Fast network communication has been manifested in recent years as an indispensable result of constant network … connectivity, a common characteristic of Generation C. Through this network communication, which is particularly popular on social … consumerist, this kind of communication is very often based on buying and using certain products, which gives its participants the …

consumers. On the other hand, sponsored search advertising can target consumers in a later stage of the purchase process because … they self-identify themselves by searching for a relevant keyword on a search engine. The ability to target these consumers … who are closer to making a purchase induces competitors to "poach" these consumers by directly advertising on the firm …

advertising format, consumers seem to react negatively towards sponsored content ads. In this paper, we present an analytical … under which competing platforms would choose sponsored content advertising over traditional advertising. Despite consumers … consumers better off with sponsored content ads. However, both competing platforms offering sponsored content ads may also …