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Avoiding measurement dogma : a response to Rossiter : commentary

Rigdon, Edward E.; Preacher, Kristopher J.; Lee, Nick; … - In: European journal of marketing : EJM 45 (2011) 11/12, pp. 1589-1600

Persistent link: https://www.econbiz.de/10009539451

Market segmentation with mixture regression models : understanding measures that guide model selection

Sarstedt, Marko - In: Journal of targeting, measurement and analysis for marketing 16 (2007/08) 3, pp. 228-246

Persistent link: https://www.econbiz.de/10003760630

Partial Least Squares Strukturgleichungsmodellierung : eine anwendungsorientierte Einführung

Hair, Joseph F.; Hult, G. Tomas M.; Ringle, Christian M.; … - 2017

Persistent link: https://www.econbiz.de/10011528763

(Ir)Rationality of decisions in business research and practice : introduction to the special issue

Dilger, Alexander; Gehrig, Thomas P.; Sarstedt, Marko - In: Business research 12 (2019) 1, pp. 1-7

Persistent link: https://www.econbiz.de/10012029100

How collinearity affects mixture regression results

Becker, Jan-Michael; Ringle, Christian M.; Sarstedt, Marko - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 643-659

Persistent link: https://www.econbiz.de/10011399174

Assessing the measurement invariance of the four-dimensional cultural intelligence scale across countries : a composite model approach

Schlägel, Christopher; Sarstedt, Marko - In: European management journal 34 (2016) 6, pp. 633-649

Persistent link: https://www.econbiz.de/10011625077

The use of sampling methods in advertising research : a gap between theory and practice

Sarstedt, Marko; Bengart, Paul; Shaltoni, Abdel Monim; … - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 650-663

Persistent link: https://www.econbiz.de/10011882055

Customer research : time for second thoughts

Sarstedt, Marko; Schütz, Tobias - In: The marketing review 18 (2018) 1, pp. 97-111

Persistent link: https://www.econbiz.de/10011892860

Bestimmungsfaktoren der Mediaselektion

Lengauer, Sabine (contributor); Sarstedt, Marko (contributor) - 2007

Thema dieses Papers sind die Bestimmungsfaktoren der Mediaselektion und ihr Bezug zu theoretischen Konzepten. Die Bestimmungsfaktoren der Mediaselektion lassen sich in qualitative und quantitative Kriterien untergliedern. Als wichtigstes Kriterium konnte in zahlreichen Umfragen die...

Persistent link: https://www.econbiz.de/10003785790

Structural modeling of heterogeneous data with partial least squares

Rigdon, Edward E.; Ringle, Christian M.; Sarstedt, Marko - 2010

Persistent link: https://www.econbiz.de/10008907408