evaluates users' risk and benefit perceptions related to the use of these technologies and the privacy controls of existing … able to track their children. We then analyzed existing commercial location-sharing applications' privacy controls (n = 89 … disclosure of their location, they offer a modicum of privacy …

privacy decisions. However, and surprisingly, the impact of objective changes in risk diminishes between hypothetical and …Privacy decision making has been examined from various perspectives. A dominant “normative” perspective has focused on … rational processes by which consumers with stable preferences for privacy weigh the expected benefits of privacy choices …

and privacy leak risk. We show that firms can be worse-off with a decrease in the privacy leak risk. Our analysis of … consumer welfare suggests a free-market solution to consumer privacy protection if the privacy leak risk is low and supports … privacy protection may backfire and reduce consumer welfare in markets with a high risk of privacy leaks. In the extensions …

financial control, insurance risk assessment, secretarial compliances, tax planning, assessment, and other taxation matters. …