Database Marketing : Konzepte - Erfolgsfaktoren - Umsetzung
Hans-Bernd Kittlaus (Hrsg.)
| Year of publication: |
2001
|
|---|---|
| Other Persons: | Kittlaus, Hans-Bernd (ed.) |
| Publisher: |
Stuttgart : Dt. Sparkassen-Verl. |
| Subject: | IT-gestütztes Marketing | Computer-assisted marketing | Bankmarketing | Bank marketing | Sparkasse | Savings bank | Electronic Banking | Electronic banking | Datensicherheit | Data security | Datenschutz | Data protection | Theorie | Theory | Deutschland | Germany | Database-Marketing |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | 204 S graph. Darst 22 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Enth. 13 Beitr. - Literaturangaben Pp. : ca. DM 74.00 (freier Pr.), ca. EUR 37.84 (freier Pr.), ca. sfr 67.00 (freier Pr.), ca. S 548.00 (freier Pr.) |
| ISBN: | 3-09-305962-3 |
| Classification: | Marketing ; Betriebliche Information und Kommunikation |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001532593