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Digital technologies lead consumers to instantaneously engage with companies online following TV advertising. As a … result, companies increasingly aim to coordinate TV advertising with consumer online behavior. This has led companies and … company ran TV advertising in one region of the country while shutting off TV advertising for the remainder of the country …
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The present study is an attempt to quantify the agglomeration risk in retail shopping centers. We accept that consumers … panel database of US regional and super-regional shopping centers. We conclude that retail agglomeration risks in retail …
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We combine spatial and monopolistic competition to study market interactions between downtown retailers and an outlying shopping mall. Consumers shop at either marketplace or at both, and buy each variety in volume. The market solution stems from the interplay between the market expansion...
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