This study analyzes the business model decision of social platforms with a commerce feature. In practice, social platforms can adopt either an advertising model or a brokerage model. We develop a game-theoretic model to recommend the better business model and investigate the effect of social...

We analyze distribution decisions by content creators for digital information goods like books and music. There are two creators (low and high quality) that sell content through the same platform, and may choose whether to distribute their content a la carte, via a subscription service, or both....