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International advertising and communication : current insights and empirical findings
Diehl, Sandra (ed.); Terlutter, Ralf (contributor) - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003323180
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Uses and gratifications of smart speakers : modelling the effectiveness of smart speaker advertising
Lee, Heejun; Cho, Chang-Hoan - In: International journal of advertising : the review of … 39 (2020) 7, pp. 1150-1171
Persistent link: https://www.econbiz.de/10012395646
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International Advertising and Communication : Current Insights and Empirical Findings
Diehl, Sandra (contributor); Terlutter, Ralf (contributor) - 2006
Persistent link: https://www.econbiz.de/10013520610
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Information congruity in scarcity appeal : a structural equation modeling study of time-limited promotions
Shen, Feng - In: Journal of marketing communications 22 (2016) 2, pp. 135-154
Persistent link: https://www.econbiz.de/10011561325
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Treatment effectiveness and side effects : a model of physician learning
Chan, Tat; Narasimhan, Chakravarthi; Xie, Ying - In: Management science : journal of the Institute for … 59 (2013) 6, pp. 1309-1325
Persistent link: https://www.econbiz.de/10009777045
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Confidence via correction : the effect of judgment correction on consumer confidence
Espinoza Petersen, Francine; Hamilton, Rebecca W. - 2013
At times, consumers are motivated to reduce the influence of a product recommendation on their judgments. Based on previous research, it is unclear whether this correction process will increase or decrease consumers' confidence in their judgments. We find that source credibility moderates the...
Persistent link: https://www.econbiz.de/10009779799
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Influence of advertisement on customers based on AIDA model
Ullal, Mithun S.; Hawaldar, Iqbal Thonse - In: Problems and perspectives in management : PPM ; … 16 (2018) 4, pp. 285-298
Persistent link: https://www.econbiz.de/10011998468
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Triggers of engagement and avoidance : applying approach-avoid theory
Kelly, Louise; Kerr, Gayle; Drennan, Judy - In: Journal of marketing communications 26 (2020) 5, pp. 488-508
Persistent link: https://www.econbiz.de/10012263508
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Modelling consumer responses to advertising slogans through artificial neural networks
Wang, Wan-Chen; Silva, Maria Manuela Santos; Moutinho, Luiz - In: International journal of business and economics 15 (2016) 2, pp. 89-116
Persistent link: https://www.econbiz.de/10011612049