Triggers of engagement and avoidance : applying approach-avoid theory
Louise Kelly, Gayle Kerr and Judy Drennan
| Year of publication: |
2020
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|---|---|
| Authors: | Kelly, Louise ; Kerr, Gayle ; Drennan, Judy |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 26.2020, 5, p. 488-508
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| Subject: | Approach–avoid theory | avoidance | engagement | advertising | social network sites | Social Web | Social web | Online-Marketing | Internet marketing | Soziales Netzwerk | Social network | Werbung | Advertising | Theorie | Theory | Werbewirkung | Advertising effects |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2018.1531053 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012263508