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Towards a paradigm on the value
Truong Hong Trinh - In: Cogent economics & finance 6 (2018) 1, pp. 1-12
This paper explores the value concept to understand the notions of value and price that form the base of value theories. Since value is more appreciate than utility in explaining value creation and value distribution in the today’s society and economy, the theory of value is amended to conduct...
Persistent link: https://www.econbiz.de/10011891268
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Information technology-supported value co-creation and co-destruction via social interaction and resource integration in service systems
Li, Mengcheng; Tuunanen, Tuure - In: The journal of strategic information systems : … 31 (2022) 2, pp. 1-19
Persistent link: https://www.econbiz.de/10013363646
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Value-based customers satisfaction and continuance intention for mobile financial services : the roles of utilitarian, hedonic, and personal values
Omigie, N. O. - 2017
"M-PESA" mobile financial service has remained a dominate player in the Kenya financial service market. This study presents a conceptual research model that is grounded in means-end theory. It connects customer value hierarchy to customer attitudes and post-adoption outcomes behavior. It aims to...
Persistent link: https://www.econbiz.de/10011774587
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Customer value theory : sensitivity to price, emotional values, social relationship supports, and values conscious organic products purchase intention
Sharma, Surbhi; Kushwaha, Bijay Prasad - In: International journal of Indian culture and business … 32 (2024) 1, pp. 38-58
Persistent link: https://www.econbiz.de/10015064668
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Evaluating relative value of customers via data envelopment analysis
Noorizadeh, Abdollah; Mahdiloo, Mahdi; Saen, Reza Farzipoor - In: The journal of business & industrial marketing 28 (2013) 7, pp. 577-588
Persistent link: https://www.econbiz.de/10010125757
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Customer capital
Gourio, François; Rudanko, Leena - In: The review of economic studies 81 (2014) 3, pp. 1102-1136
Persistent link: https://www.econbiz.de/10010485957
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Steuerung der Kundenloyalität : eine empirische Studie am Beispiel von Dienstleistungen
Huber, Frank; Vollhardt, Kai; Kressmann, Frank - 2005
Persistent link: https://www.econbiz.de/10003290584
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Revisiting Customer Value Analysis in a Heterogeneous Market
DeSarbo, Wayne S. - 2016
Purpose– Customer value has recently become a primary focus among many strategy researchers and practitioners as an essential element of a firm's competitive strategy. Many firms are engaged in some form of customer value analysis (CVA), which involves a structural analysis of the antecedent...
Persistent link: https://www.econbiz.de/10012988938
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Kundenwert aus Kundensicht : Eine empirische Analyse des Kundennutzens aus Sicht der Privat- und Geschäftskunden in der Automobilindustrie
Wachter, Nadine - 2006
. Im Fokus steht der Kundenwert, der aus zwei Perspektiven betrachtet werden kann: Einerseits bezeichnet der Terminus den …. Der Kundenwert aus Kundensicht wurde bisher kaum diskutiert. Nadine Wachter analysiert am Beispiel der Automobilindustrie … den Kundenwert aus Kundensicht, den so genannten Kundennutzen. Sie weist nach, dass eine Differenzierung bzw …
Persistent link: https://www.econbiz.de/10014014179
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Kundenwert aus Kundensicht : eine empirische Analyse des Kundennutzens aus Sicht der Privat- und Geschäftskunden in der Automobilindustrie
Wachter, Nadine - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003316519