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Impact of acculturation, consumer affinity, and inverse COO effect on a supplier country's image from exporting professional services to a host country : a conceptual framework
Toffoli, Roy; Librowicz, Michel; Hajjem, Ahlem; … - In: International marketing in the fast changing world, (pp. 199-233). 2015
Persistent link: https://www.econbiz.de/10011416186
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Ethos, pathos, and logos of doing business abroad : Geert Hofstede's five dimensions of national culture on transcultural marketing
Tran, Ben - In: Transcultural marketing for incremental and radical …, (pp. 255-280). 2014
Persistent link: https://www.econbiz.de/10010211697
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Advances in cross-cultural decision making : proceedings of the AHFE 2017 International Conference on Cross-Cultural Decision Making, July 17-21, 2017, The Westin Bonaventure Hotel...
Hoffman, Mark (ed.) - International Conference on Applied Human Factors and …; … - 2018
Persistent link: https://www.econbiz.de/10011664130
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Appropriateness of WTP measurement approaches : a cross-cultural perspective
Wang, Ying - 2014 - 1. Aufl
Persistent link: https://www.econbiz.de/10010361532
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Integrating Kansei engineering with conjoint analysis to fulfil market segmentation and product customisation for digital cameras
Wang, Chih-hsuan - In: International journal of production research 53 (2015) 8, pp. 2427-2438
Persistent link: https://www.econbiz.de/10010514527
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Optimal fare price differentiation with demand leakage in airline industry
Raza, Syed Asif - In: International journal of revenue management : IJRM 8 (2014/2015) 2, pp. 99-129
Persistent link: https://www.econbiz.de/10011430479
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The effect of risk aversion on product family design under uncertain consumer segments
Perlman, Yael - In: International journal of production research 51 (2013) 2, pp. 504-514
Persistent link: https://www.econbiz.de/10009701726
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Vertical integration and product differentiation
Mukherjee, Arijit; Zanchettin, Piercarlo - 2012
Persistent link: https://www.econbiz.de/10009620524
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Optimal per-use rentals and sales of durable products and their distinct roles in price discrimination
Gilbert, Stephen M.; Randhawa, Ramandeep S.; Sun, Haoying - In: Production and operations management : an international … 23 (2014) 3, pp. 393-404
Persistent link: https://www.econbiz.de/10010355687
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Required sample sizes for data-driven market segmentation analyses in tourism
Dolnicar, Sara; Grün, Bettina; Leisch, Friedrich; … - In: Journal of travel research : a quarterly publication of … 53 (2014) 3, pp. 296-306
Persistent link: https://www.econbiz.de/10010358310