Ethical issues in target marketing : inclusion, exclusion, and consumer vulnerability
Year of publication: |
2022
|
---|---|
Authors: | Rittenburg, Terri L. ; Lunde, Matthew B. |
Published in: |
Handbook of research on ethnic and intra-cultural marketing. - Cheltenham, UK : Edward Elgar Publishing, ISBN 978-1-80088-005-4. - 2022, p. 14-28
|
Subject: | Interkulturelles Marketing | Cross-cultural marketing | Marktsegmentierung | Market segmentation | Ethnische Gruppe | Ethnic group | Ethik | Ethics |
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